Press Release

Superfeet Celebrates 30 Years of Premium Foot Care

Milestone inspires festivities as insole leader assesses a diverse past and bright future.

The event offers Superfeet's senior management and employees an opportunity to honor founding company, Northwest Podiatric Laboratory, and recognize its efforts to create, launch and support Superfeet for the past three decades.

After nine years of consistent 15% growth, with international distributors in over 20 countries, and plans for an expanding product line, the employee-owned company is poised to see its growth exponentially skyrocket in the next five years. "Three reasons behind our success come quickly to mind: good products, good services and good customers. We have been fortunate to partner with some of the finest retailers in the world. Some have been with us through the entire 30 years and many for over 15 years," says Scott Dohner, Superfeet CEO and Chairman of the Board. "Our partners' friendship and loyalty has been the critical element to our growth and success."

Recognizing that the overall cost of orthotic devices to the general public was extremely high, the founders of Northwest Podiatric Laboratory, Dennis N. Brown D.Sc. (Hon.) and Christopher E. Smith D.P.M., decided to develop, produce and market a line of functional insoles at an affordable price. The result was the creation of Superfeet In-Shoe Systems in August 1977. Originally created to improve the fit of downhill ski-boots, Superfeet's "Skithotics" paved the way for its current line of supportive premium insoles. Based on a "give them a try" philosophy, Superfeet continues to design insoles using the proven principles of podiatric biomechanics to restore and improve foot function. The company's focus on foot health education has helped increase public awareness for the need for footwear with proper support.

Acknowledging Superfeet's impact on her career, Lynette Ziegler, VP of Operations, and 20-year Superfeet veteran, says, "Superfeet has been the most exciting and progressive company to work for in my career. This is not just a business, it is a family. Now in our 30th year of doing business, the owners of Superfeet have also honored us by giving the employees part of the company through our new ESOP (Employee Stock Ownership Program). It is a privilege to be working for Superfeet during this spectacular time in its history!"

About Superfeet

Superfeet Worldwide Inc. is the premium over-the-counter insole industry's leading designer and manufacturer. Superfeet began designing and fabricating custom insoles in 1977. Their product line has since expanded to include Trim-to-Fit and Easy-Fit Premium Insoles for every type of sport and casual activity, in every type of footwear. Superfeet earned the 2004 Editor's Choice Award from Trail Runner Magazine for Best Trail Running Insole, and Camping Life Magazine Editor's Choice Award for Top Gear in 2004. In 2006-07 Superfeet was featured in the New York Times, InStyle, Sporting Goods Business, Ski Press, WalkAbout, Performance Sports Retailer, Real Simple, Lucky, Backpacker, Medical Apparel, and Self.

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For more information on Superfeet Worldwide Inc., please visit www.superfeet.com.