Superfeet had an incredible year in 2024, and it wouldn’t been possible without you, our amazing Superfeet fans. We’re proud to support you on all your adventures big and small, from conquering mountain trails to setting a new PR to powering through a long workday. This year was one of our busiest yet, in all the best ways. In fact, it was downright award-winning. From paralympic medals to “Best Places to Work” lists, Superfeet played a part in so many high points throughout the year. We also introduced brand-new insoles specifically designed for workers on their feet, partnered with elite athletes, and continued to give back to organizations creating a happier, healthier world. Here are just a few of the many highlights from the past year.
Introducing Work Cushion and Work Slim-Fit Cushion Insoles
In February, we launched two new insoles engineered for people who work long hours on their feet with a design that fits well in work and safety toe footwear. Both Work Cushion and Work Slim-Fit Cushion deliver durable, anti-fatigue support that can help alleviate stress on your joints and back, not just your feet. If you’ve got some room in your boots, Work Cushion insoles can replace the flat, unsupportive removable liners that came in them. If you wear shoes at work that look more like running or athletic footwear, Work Slim-Fit Cushion insoles are a great choice, again replacing the factory liner.
Partnering with Elite Athletes
Over the summer, we partnered with track and field athletes who use Superfeet to help them train harder and get the most out of every step. Everyone from sprinters and hurdlers to discus throwers and pole vaulters all trust Superfeet to help them perform at their best, and each have a story as unique as their sport. We were proud to help tell their stories and could not be more excited for Brittni Mason, who recently won a silver medal in the 100m at the Paralympic Games in Paris.
We’re also proud to be the official insole partner of both the Kitchener Rangers and the Professional Women’s Hockey League (PWH) this year. For the Rangers, we supplied Hockey Performance and Hockey Cushion insoles to help reduce fatigue and give players the ultimate assist for tight turns and hard stops. Known for their rich history in the Ontario Hockey League (OHL), the Rangers have a strong reputation for producing NHL-caliber players. Similarly, as the official insole partner of the PWHL, we’re thrilled to support the league’s incredible athletes by enhancing their performance and comfort on the ice.
Workplace Awards
This year, Superfeet was chosen for two different lists recognizing the best places to work. First, we made Inc. Magazine’s Best Workplaces list, with impressive survey results showing 98% of Superfeet employees agree they can depend on their teammates, 97% of employees indicate they understand how their job contributes to the company's success, 97% report they feel
treated with respect by colleagues, and 96% of employees believe the company is positioned for success.
Not long after that, Superfeet was recognized by Outside Magazine as one of the best places to work in 2024. The list awards companies that prioritize employee well-being, foster a positive work culture, and promote outdoor adventure and environmental stewardship.
Giving Back
Every year, Superfeet donates 1% of sales to organizations local and global who are helping to create a strong foundation for a healthy future. On a global scale, we strengthened partnerships with global partners like Protect Our Winters, The Conservation Alliance, and the Running Industry Diversity Coalition. Superfeet also donated more than $100,000 dollars in one day at our annual Giving Fair to local organizations based near our headquarters in Whatcom County, Washington. We also recognized the amazing work they do with our local grants program. At our annual All-Company Volunteer Day, Superfeet team members helped restore natural habitats by clearing ivy and removing invasive blackberry bushes.
Here’s to 2025
Looking back at 2024, our team is proud of all the incredible moments – the recognition, the partnerships, and the immense work and talent poured into new product launches. But, most of all, we’re especially honored that you’ve continued to choose Superfeet as essential part of your life. Thank you for your support — it was an amazing year for Superfeet, and we can’t wait for what 2025 will bring.